About us

Company Overview

Biker queen cc is a proudly black owned South African enterprise trading under GYNAMME TRADING specialising in brand strategy and management with a special emphasis on activation through biking and entertainment (Music, fashion, comedy, lifestyle or proprietary assets). The company is fully owned, managed and operated by three female partners Ms Seipei Mashugane known as The Biker Queen, Ms Bongiwe Msweli known as Blaq Sta, Ms Katlego Tshabangu also known as Blaque Berrie who saw the opportunity for women emancipation within various niche markets that were not easily accessible to predominately black women.

The company was established in 2008 with the objectives of offering courses that assist women and children, be it through awareness or raising funds from our Biker Queen 1 in 9 campaign throughout South Africa riding all 9 provinces in 9 days 5189km stretch. Biker Queen cc brings a brand to life in order to meet marketing objectives using a clear and integrated activation platform using The Biker Queens skills of biking which builds a strong and consistent relationship with consumers.

Biker Queen cc started its operations in Soweto and with its subsequent growth it has established other offices in the central business district. Its home based offices in Soweto are used to empower unemployed women in the area through training initiatives on corporate project management, biking, knitting, embroidery and sewing. The women are provided with the necessary resources and equipment to be able to sustain themselves generating recurring income from different projects that the Biker Queen closed corporation sources.

Our operations in the PR & Marketing brand activation space gives us the advantage and understanding of our clients’ needs, in such a way that we are able to supply them with fresh, new, dynamic PR & Marketing concepts and strategies. In this regard our clients are assured of the quality service in fulfilling their marketing needs. Biker Queen cc solution includes a full analysis, conception, design, direct service and community outreach. We pride ourselves, by fully engaging with our clients on an ongoing process and also by conducting prior research and development before project implementation.

Vision, Mission and Objectives

Vision

Being the market leader in providing, new, fresh, dynamic solutions in concept development and strategy in South Africa and beyond.

Mission

To render quality, tailored and client orientated services.

Objectives

The key objectives of Biker Queen Cc are:
• To provide, create and execute new quality marketing concepts that fulfil the targeted audience needs.
• To provide advice and business skills to disadvantaged small enterprises.
• To add value in all our endeavours and contribute in the development of our society.
• To respect the environment in which we operate in and thus we recycle and respect our ozone layer.
• To provide and create employment opportunities.
• To provide life skills development
• We aim at contributing at the reduction of poverty as we intend to contribute to the percentages of unemployment reduction statistics.
• To participate in corporate and social investments activities and to make this one of our core mandates.

Biker Queen cc company values

We believe in respect for all. We believe in excellent client service that is accompanied by quality. We value our community and that we each are in co-existence and thus family is the foundation of all success. We believe that through trust, integrity, ethics and dignity we can reach for the moon. We comply with the Law and Acts of the Republic of South Africa, as such we are proud members of the South African community at all times

On BBBEE

Biker Queen cc is a 100% black females’ owned company.

Business operations strategy.

The main component of our strategy is based on being a value add in our clients businesses by offering quality and dedicated service at all times.

Our core focus is on client, community, and quality service provision. This means our clients through the assistance of Government and the public sector continually undergo training to develop and add new skills on their profiles.

Operational Model:

Processes
• Client brief:
  1. Relevant client insights
  2. Business imperatives
  3. Brand architecture
  
• Biker Queen cc conceptualises strategy and roadmap for the event by harnessing the passion and emotive power of entertainment properties to customise brand messages.
• Biker Queen cc ensures internal buy-in
• Biker Queen cc executes the event and extends the client conversation beyond the event experience.
• Creates measurable preference and loyalty.
• Regular event/ project status meetings with client evaluation of the process to capture learning’s (determined by the scope of the event/ project).

Projects

The Biker Queen Campaign sponsored by POWA and Metro FM.

The activities include:
• 1IN 9 campaign; Riding academy; Fund raising for POWA.
• Radio 702 bikers diary 30min slot.
• City of Gold Bikers Rally 2010;
• Promotions and Documentary.
• NHBRC Golf Days - NHBRC Annual Charity Golf Days.

Corporate Social Investment

Our policy regarding Corporate Social Investment at Biker Queen cc has always focused on getting involved in sustainable projects and long term developments. We are involved in different community up-liftment projects. This includes the Skills Development Project RPL, POWA 1 in 9 Fund Raising and Cheese Kids “in Soweto and Mabopane”.

Funding Requirements

As part of our envisaged growth within varied sectors, we plan to open up various corporate uniform and other garments manufacturing factories in relevant parts of the South Western townships including other townships in the greater part of Tshwane.

Our aim is to empower and create employment opportunities for unemployed women in previously disadvantaged neighbourhoods.

Our existing factory in our Soweto home base is used to produce goods only catered for a group of women in our township called Naledi. Various NGO’s and other women organisations have approached us to find out if they can be involved in various initiatives that we are presently embarking on. This has prompted us to seek for funding from big business and government with the aim of expanding our project scope, footprint and infrastructure.

Return on Investments

• Deliberate with our sponsor on offering basic branded or un-branded uniforms at 50% of retail price in the market place
• Your investment will assist in our projects that aim to empower women who have the vision of becoming entrepreneurs in the near future.
• Our sales continue to grow enabling us to create more opportunities for skills development.
• More than thirty casual, part time and full time employees are benefiting from the implemented initiatives.
• Out of this thirty, some have started their own manufacturing business in their own backyards.
• Our company falls under the enterprise development in the BEE scorecard.
• Ensuring that we go out of our way to find the right and precise solution for our sponsor

Our success as Biker Queen cc has been on taking well vested time to engage with the clients in order to understand their needs and requirements then find the solution and deliver on the agreed deadlines. We persist in the principle of "Quality and Client First and this is apparent by the appraisals and commendations we get from our clients.